About Homepage Ltd
Owned and operated in Aotearoa. NZBN 9429053898982
Homepage lets Kiwis sell their own home, easy as. Each home gets its own standalone website at its own web address, plus a matching set of marketing materials: flyer, fence sign, open home sign, check-in poster and social media images. Buyers enquire directly with the owner. There is no agent, no commission, and no ads on the property site.
Who it is for
Owners who want to sell privately and keep the commission, and who are happy to show the house and talk to buyers themselves. Most people who use it are selling a family home somewhere in New Zealand and want the marketing to look as good as an agency campaign without the agency price. It also suits owners who are not on the market but would consider the right offer: they can claim their address as “open to offers” for free, with nothing else published.
What you get
A property website at a web address you choose, for example 12-cottage-crescent.homepage.org.nz, with your photos, a walkthrough video, 3D tours, documents such as the LIM and title, open home times and an enquiry form. A colour palette taken from your own photos is applied to the site and to every printed piece, so the home is the brand, not us. From the same details you get an open home sign, a fence sign, a check-in poster, a print ready A4 flyer and social media images, each with a QR code that opens your site. Enquiries land in your inbox and on your dashboard. Buyers never need an account, and your own contact details are shared with a buyer only if you choose.
What Homepage is not
Homepage is a marketing platform, not a real estate agency. We do not appraise, negotiate, hold deposits or prepare sale documents. Your own lawyer, engaged before you list, prepares the Sale and Purchase agreement when you and a buyer agree terms, and both sides use their own lawyer for conveyancing, exactly as they would in an agented sale. Our guide to selling privately walks through the three steps.
How it compares
A full service agency in New Zealand typically costs tens of thousands of dollars in commission and marketing on an ordinary family home, and does nearly everything for you. Tall Poppy’s fee savings calculator is a handy way to see what an agency charges; their rates are among the more competitive in the industry. A private listing on a portal such as Trade Me Property gives you a large audience at a price, but your home sits in the sea of every other property and you still have to make your own marketing material. Homepage gives you a standalone site, a marketing pack, open home management and the enquiry handling that used to eat the hours in a private sale.
Where it is at
Homepage is in its pilot. The first sellers are listing their homes now, free, while we finish the platform and learn from how they use it. If you would like to be next, register your interest, and if you give your address we hold that web address for you until the platform opens. Homepage.org.nz is operated by Homepage Limited, a New Zealand company based in Wellington, for properties in New Zealand only.
Follow along
Follow us on Instagram or Facebook to see the homes going up on Homepage and what we learn as people sell them. If you would rather hear from us once, when the platform opens, register your interest and we will email you.
This page is general information, not legal, financial, tax or valuation advice, and we are not a licensed real estate agency. For advice about your own situation, talk to your lawyer, accountant or a registered valuer. Use of the platform is subject to our Terms & Conditions. More answers on the questions page.